A New Door for Restaurants After the Pandemic: Ghost Kitchens
With the pandemic period 'Ghost Kitchen' definition was introduced in Turkey. While Covid-19 changed our lifestyles and business lives, we started to adapt to these new normals.
In the food and beverage sector, which is one of the most affected sectors, this adaptation process has brought the idea of a ghost kitchen to the agenda. Due to reasons such as social distance, restrictions and the desire to get away from crowded areas, customers are now interested in package services. As a result of all these, restaurants and cafes turned into businesses consisting only of kitchens.
We can list the features of ghost kitchens as follows:
- The kitchen is shared with different businesses.
- Restaurant chains / businesses share a roof with other restaurants without incurring rent / logistics / building costs alone.
-You can see how your experimental culinary delights are in demand before you incur huge expenses.
- Through the cloud-based mobile order system, the customer can define what he wants by specifying exactly what he wants and how he wants.
- Ghost kitchens give customers more flexibility by controlling exactly what they eat and when they arrive.
We can deal with Covid-19 challenges with the help of technology.