Born from ashes: QR Code

QR Code has recently become a system preferred by many industries. So when and where did the QR Code come about?

It was originally invented in Japan in 1994 for use in manufacturing in the automobile industry. In 2000, QR codes became free and available to everyone. Although they were of short significance in the early 2000s, they were remembered again a few years ago when Apple introduced QR Code reading technology in its camera. Before this update, you had to install the app to be able to read the QR code, and this was a hassle for real users. Later Android devices added this feature to their cameras, and now all you have to do is point your phone's camera at the QR code and that's it! 

Why did it suddenly become the center of attention almost thirty years after they were first invented?

The QR code (Quick Response Code), which has been in our lives for a long time, has increased its popularity with the pandemic period. Thanks to the QR code (QR code), instead of writing down the website link for a long time and trying to write down the contact information, you can easily access the information by reading it with your smartphone's camera. You can keep up with the technology by reducing the contact.

Many sectors, especially tourism, food and beverage sector, were affected globally by the effects of COVID-19. As the digital world develops, the QR code, which provides a free and unlimited technological opportunity, has come to the rescue of many industries. The hygiene provided by the contactless feature has provided a great advantage for customers and employees who interact with each other in public environments. In addition, you can easily perform your transactions with a quick code scan and avoid long queues. This feature brings many advantages. Quick order, easily confirmed reservations, speed and convenience in obtaining information...

Also, from a marketing perspective, codes allow companies to track data in real time and measure interest. By measuring the number of interactions, the success of the campaigns can be easily tracked and analyzed for preferences and behavior patterns. 

It is used everywhere from restaurants and cafes to banks. You can order your food with QR code, which is an excellent digital marketing method for mobile users, withdraw money from an ATM, and let users download your products to your mobile application. Did you know that you can even save your HES code as a QR code so that you can have your code read quickly in closed areas?

In many ways, the increase in QR code usage due to the pandemic not only increased customers' use of the technology but also forced adoption at some level.

Common opinion of many experts; They anticipate that the road to the future is the QR code, and more and more businesses will start to adopt it. All you have to do is determine your needs in the sector.