What Can the Food and Beverage Sector Affected by COVID-19 Do?

While the pandemic period has put the food and beverage sector in great trouble, business owners should plan what they can do during and after this process. In this case, the two most important points are that consumers feel safe and businesses benefit from technology to meet customer needs.

Businesses aiming to recycle their customers and continue their activities in accordance with the conditions should apply the most suitable innovations for them in different fields. These innovations create trust in the consumer and increase the profit of the business.

We can gather these innovations under 3 main headings.

1- Innovations focusing on the systems in the business and headquarters:

- Online Reservation: It is important for customers to use online reservation tools that they can choose table and food. Thus, the density in the restaurant is reduced and time is saved. They can easily eat their meals without having to wait for a table or order.

- Contactless Payment: It is important to select contactless payment options such as QR code and mobile payment. It is an element that should not be missed, both in terms of hygiene and as it will save time.

2- Innovations focused on products and services:

- New products: Portable, packaged and healthy products are important for package and take-away services. Easy and practical transportation of the product in these services, keeping the food and beverages cool or hot will cause customers to prefer the business.

- Events and workshops: In order to compensate for the decreasing demand, interactive activities, turning to workshops, using social media and business-specific applications keep the business up-to-date.

3- Innovations focusing on customer-oriented aspects:

- Digital Menus: The customer's taking his own order, reaching the products without wasting any time by scanning the QR code, collecting points and benefiting from advantageous prices with the application of the business, online payment, contactless and hygienic digital menus are important and necessary changes for the business. Although it is preferred by the customer, it offers reliable, fast and hygienic service.

- Expanding channels: Depending on consumer preferences, services such as online ordering, home delivery, and take-away service increase in the normalization process.

In the long run, keeping up with new ideas and technological developments will play a major role in increasing the success and income of businesses.